. ELLERY . FALL'21

PRESS RELEASE

05.03.21

This season we go on a journey as the Ellery woman gets to know her new neighbourhood. She is no longer Ellery in Paris, she is Paris, roaming the streets like an otherworldly goddess - larger than life.

" I wanted to put her out there but at the same time keep her safe - given the current situation. That’s where the idea of the visuals came from.”
- Kym Ellery

Floating through the 10th, 11th, 20th, Belleville, Goncourt, Republique and the Marais, she is put together yet comfortable for her multi-faceted life. She is a dreamer, a realist, a doer, and happy in her new life. The Ellery woman is constantly evolving just like Paris herself.

A delicate palette of lemon curd, cashew cream, poached pear, roasted almond, rich ganache, black sesame and charcoal glazing. Sprinkles of raw cacao and cinnamon and a trickle of fresh raspberry jam – all contrasted against a monochromatic base of stark black and white.

This collection is made 90% with upcycled raw materials to focus on sustainable production and a circular economy: soft oversized knits, luscious silks, repurposed lurex bouclés, vegan faux-leathers and fun bursts of recycled vinyl and shiny lamé.

Silhouettes are crisp cut and feature high and low waists, midi skirts, ankle-length coats, as well as the brand’s signature bold masculine tailoring. The collection plays with Parisian codes: tweed, subtle sexiness and a wardrobe that feels mysterious yet is easy to wear and combine.

Jewellery travels through shades of deep rich golds, classic shiny silvers and even includes a playful set of resin earrings that look like a raw egg sat on a blob of black sesame cream.

The collection updates true and tried Ellery classics which are given street credibility, edge and structure through unexpected detail.

Welcome to the neighbour hood.

LOOK ONE 

 LOOK TWO

LOOK THREE

LOOK FOUR

LOOK FIVE

LOOK SIX

LOOK SEVEN

LOOK EIGHT

LOOK NINE

LOOK TEN

LOOK ELEVEN

LOOK TWELVE

LOOK THIRTEEN

LOOK FOURTEEN

LOOK FIFTEEN

LOOK SIXTEEN

LOOK SEVENTEEN

LOOK EIGHTEEN

LOOK NINETEEN

LOOK TWENTY

LOOK TWENTY ONE

LOOK TWENTY TWO

LOOK TWENTY THREE

LOOK TWENTY FOUR

LOOK TWENTY FIVE

LOOK TWENTY SIX

LOOK TWENTY SEVEN

 

THANK YOU TO THE TEAM.

PHOTOGRAPHY . KYM ELLERY

CREATIVE DIRECTION . NORA BALDENWEG AND CLEMENT LESNOFF-ROCARD

HAIR AND MAKE UP . EMILIE PLUME

MODEL . LILY STANDEFER

PRODUCTION . EMILY ANDREWS

ASSITANT ON SET . SARAH CATELLI