ELLERY FALL '21 COLLECTION

. ELLERY . FALL'21

PRESS RELEASE

05.03.21

This season we go on a journey as the Ellery woman gets to know her new neighbourhood. She is no longer Ellery in Paris, she is Paris, roaming the streets like an otherworldly goddess - larger than life.

" I wanted to put her out there but at the same time keep her safe - given the current situation. That’s where the idea of the visuals came from.”
- Kym Ellery

Floating through the 10th, 11th, 20th, Belleville, Goncourt, Republique and the Marais, she is put together yet comfortable for her multi-faceted life. She is a dreamer, a realist, a doer, and happy in her new life. The Ellery woman is constantly evolving just like Paris herself.

A delicate palette of lemon curd, cashew cream, poached pear, roasted almond, rich ganache, black sesame and charcoal glazing. Sprinkles of raw cacao and cinnamon and a trickle of fresh raspberry jam – all contrasted against a monochromatic base of stark black and white.

This collection is made 90% with upcycled raw materials to focus on sustainable production and a circular economy: soft oversized knits, luscious silks, repurposed lurex bouclés, vegan faux-leathers and fun bursts of recycled vinyl and shiny lamé.

Silhouettes are crisp cut and feature high and low waists, midi skirts, ankle-length coats, as well as the brand’s signature bold masculine tailoring. The collection plays with Parisian codes: tweed, subtle sexiness and a wardrobe that feels mysterious yet is easy to wear and combine.

Jewellery travels through shades of deep rich golds, classic shiny silvers and even includes a playful set of resin earrings that look like a raw egg sat on a blob of black sesame cream.

The collection updates true and tried Ellery classics which are given street credibility, edge and structure through unexpected detail.

Welcome to the neighbour hood.